How can we help you?
Appleyard Agency handles every aspect of the marketing process from conceptualization and original design through production and media placement. These extensive capabilities allow us to follow a project from start to finish and ensure that our clients receive the best possible product and service.
Whether you decide to utilize select services or have Appleyard Agency serve as your Marketing Department, you will find that we are committed to your success.
Advertising
Appleyard is well known for our compelling, eye-catching ads that prompt users to take action — from forty-foot billboards to 1×1 newspaper ads and everything in between. We know that clever, “jokey” ads are only worthwhile if they generate results, which is why our campaigns remain on-message and on-target. And when it comes to placing your ad, our extensive knowledge of local, regional and national markets helps make sure you reach your target audience.
Branding
At Appleyard, we know that your brand is more than just a logo or a handful of Pantone colors. It’s your most important intangible asset — what makes your business more than the sum of its parts. We have experience both creating corporate identities from scratch and refreshing existing brands that just need a little help. Our goal is to make your company the first and best thing that comes to mind for consumers who need your product or service.
Copy Writing
Appleyard has a talented team of writers who create or edit copy for print, broadcast and interactive media. Each has a deep understanding of language and a flexibility that allows us to work well with clients. We are also happy to offer translation services to help you cater to Spanish-speaking customers. Whether editing existing copy or writing something original, we can effectively communicate your message to the public.
Creative Services
In addition to our in-house art and production teams, who combine their own talents with Appleyard’s library of graphic and motion assets, we maintain a network of contacts with the most talented creative specialists in our community and beyond. To put it another way: if you can imagine it, we can make it happen.
Direct Marketing
Consumers prefer direct mail marketing over any other advertising medium. With customizable mailing lists to target specific neighborhoods and demographics, it’s no wonder that businesses get higher response rates from direct mail marketing than anything else. We can navigate the frequently arcane postal regulations to help ensure your piece is seen by all the right people.
Graphic Design
Appleyard provides original artwork, typography and layouts to fit every need. Our gifted and experienced design team understands the relationship between the artwork and the medium: from stark, legible billboards to richly detailed print pieces. We stay abreast of current design trends, which we temper with tried-and-true elegance, ensuring that our work for you will never look dated.
Internet Marketing
The Internet has given people unprecedented control over the media they consume, resulting in a growing populace that can’t be reached by traditional advertising alone. From static graphics to Flash animations, we design website banner ads that attract eyes and invite clicks, and we work with website publishers to secure placements with top visibility. We can also create text-based campaigns for search engines and social networking sites that hit the precise geographic and demographic targets you want.
Marketing Research
Marketing is more than ads. It’s knowing how to develop an effective plan that will generate awareness and increase sales. It’s knowing whom to target and how to reach them. We constantly monitor local TV and radio ratings, as well as readership demographics of regional publications, to ensure our clients’ ads reach their intended audience. We can even conduct original research and consumer polling. With Appleyard, you’ll never be in the dark again.
Media Planning & Purchasing
Appleyard is known for campaigns that are on-target and cost-effective. We enjoy longstanding partnerships with all regional media outlets in television, print, radio and outdoor advertising, and we strive to obtain no-charge advertising — like “Added Value” spots or extra placements — whenever possible. We negotiate the contracts, monitor ad placement and conduct post-buy analyses and invoice checks to ensure that our clients have gotten the best possible placement at the best possible price.
Public Relations
Appleyard helps you put your best face forward. We can create and deliver presentations, write speeches, arrange press conferences, write and distribute press releases, produce newsletters and coordinate promotional events. We’ve provided consulting services for large corporations, small businesses, non-profits and political candidates, all with quantifiable results. In a world where public opinion is so essential to success, we know all the trade secrets to make your cause a winner.
Radio Production
As with other media, Appleyard manages every aspect of broadcast advertising on AM and FM radio stations: market analysis and planning, contract negotiation, ad placement and pre-buys. We also handle every detail of ad production, from script writing and talent procurement to post-production editing. We were one of the first agencies in our area to embrace radio advertising, and we’re still the best.
Specialties & Promotions
Specialty and promotional items are an economical means to attract customers and spread awareness of your product, service or cause with art-branded merchandise that can include golf shirts, pens, mugs, paperweights, key chains, totes… just about anything you can put a logo on. Appleyard Specialties and Promotions (ASAP) provides for all your promotional item needs, from designing the artwork through supervising the order and arranging prompt delivery.
Television & Video Production
Broadcast advertising on network and cable television is one of the most effective forms of marketing. Our talented team and myriad production partners can assist you at every step along the way — from scripts and talent searches to shooting and editing. We can also produce high-quality promotional videos, training videos and interactive media kits on DVD or CD-ROM. Let us put your business in motion.
Web Design
As consumers increasingly look to the Internet as their primary source of reference, a strong web presence has become essential for every industry. We design attractive websites that extend and reinforce your company’s brand and provide the functionality you need. By adhering to modern web standards, we make sure your website is search engine optimized to bring customers to your e-doorstep.
Social Media
Social media marketing utilizes the power of personal relationships and trust to promote yourself and generate buzz through social networking sites and other new media. Done well, it’s a great way to interact directly with your customers and build brand loyalty. We can help you navigate through the minefield of buzzwords and build solid online relationships based on trust.