Dick Appleyard’s success in business began with basketball.
Dick Appleyard’s success in business began on the basketball court. College coaches like Dean Smith and C.M. Newton recruited him because of his creativity on the court, his commitment to hard work, and his ability to make others successful.
When he completed his college career and earned his MBA, he transferred those skills to advertising. His hard work, dedication, and unparalleled ability to “assist” others were focused on ideas and solutions for business, individuals and community services.
Great floor leaders in basketball need to understand the competition and anticipate the future. Under his leadership, the Appleyard Agency has grown to meet the demands of the future with a production facility and a fully staffed digital and social media department.
The Agency client list reads like a who’s who of great local and national brands. These brands rely on the Appleyard Agency as their marketing partner because of the great team of highly skilled players and the floor leader who keeps the team focused on making clients successful.
- Rebuild Northwest Florida, Founder
- Habitat for Humanity
- Waterfront Rescue Mission, Advisor
- Five Flags Rotary Club, Program Committee Chair
- Pensacola Museum of Art, Board of Directors
- Sacred Heart Hospital, Board of Directors
- United Way, Board of Directors
- Pensacola Children’s Chorus, Board of Directors (Past)
- Pensacola Junior College Foundation, Executive Committee
- Pensacola Sports Association, Member
- PJC Capital Campaign, Extraordinary Commitment, 2000
- Pensacola Sports Association, Sportsman of the Year, 1999
- Arts Council of Northwest Florida, Music Award, 1999
- Kiwanis, Man of the Year, 1989
- United Way, Outstanding Volunteer, 1989
- Civitan, Citizen of the Year, 1988
- Pensacola Chamber of Commerce, Professional Leader of the Year, 1987
Founder & Author
John Appleyard attended Northwestern University School of Journalism, Oxford University, and the University of Delaware where he earned a Bachelor’s degree, graduating with honors in 1947. After college, he worked for Armstrong World Industries and was a partner in the public relations firm of Justin Weddell & Associates. In 1958, he served as State Director for the Florida Quadricentennial Commission.
In 1959, he and his wife Eleanor founded the John Appleyard Agency, Inc. and served as CEO until 1993 when his son, Dick, took the reins. He also served as president and CEO of Healthcare Research & Development Institute from 1967-1992, when Diane Appleyard became president.
One of the region’s foremost storytellers, John Appleyard has published more than 100 books, including histories of prominent local families, novels and non-fiction works detailing the area’s rich history, and a series of more than 100 mysteries involving two 1900s-era Pensacola policemen. He has authored histories and produced films for local businesses such as Baptist Hospital, First United Methodist Church, the Medical Center Clinic, the Lewis Bear Company, the T.R. Miller Company, Pensacola Junior College, the Pensacola YMCA, the Escambia County School System and First Presbyterian Church. He also wrote the plays The Second Great Document and The Third Great Document and numerous radio enactments and plays dealing with local and regional history. He and his clients were recipients of over 100 Freedom Foundation medals and awards for patriotic presentations.
Sales of John’s books benefit numerous local charities and causes such as WEAR-TV’s Community Caring at Christmas, the United Way, and the Arthritis Foundation. With the help of sponsors, John has also donated thousands of books to local public schools. His latest works include a series of reader-coloring books prepared for public school fourth grade students.
- City of Pensacola, Constitutional Bicentennial Commission, Member
- Downtown Rotary Club, Former President, Paul Harris Fellow
- First Presbyterian Church, Elder, Teacher
- Home Builders Association of West Florida, Former Executive Director
- Junior Achievement, Former Director
- LIONS Club, Former Director
- Pensacola Junior College, Adjunct Professor
- Pensacola Junior College Foundation, Former President, Fellow
- Pensacola Historical Society, Former President
- United Way of Escambia County, Former Board Member
- United Way Foundation, Board Member
- University of West Florida, Adjunct Professor
- Wachovia Bank Advisory Board, Member, Former Chairman
- West Florida Regional Medical Center Board, Former Chairman, Board Member
- WWII Memorial Committee, Korean War Memorial Committee, Secretary
- Pensacola Kiwanis Club, Citizen of the Year, 1996
- Ad Club, Silver Medal, 1989
- Rotary Club, Man of the Year, 1989
- Civitan Club, Citizen of the Year, 1989
- Cordova Rotary Club, Honorary Member, 1989
- Warrington Kiwanis Club, Honorary Member, 1989
- Grover Robinson Award, 1989
- Rotary Club, Citizenship Medal, 1989
- Pensacola Historical Society, Heritage Award, 1988
- Rotary Club, Paul Harris Fellow, 1988
- Escambia-Santa Rosa Bar Association, Liberty Bell Award, 1988
- Chamber of Commerce-News Journal, Pioneer Businessman of the Year, 1986
- Jaycees Northwest Florida, Young Man of the Year, 1955
- Boy Scouts of America
- City of Pensacola, Constitutional Bicentennial Commission
- Escambia County
- Homebuilders Association of West Florida
- Junior Achievement
- Pensacola Junior College
- Pensacola LIONS Club
- University of West Florida
- Civic Programs, Lecturer
- Lois & Mike Show, BLAB, Daily Historical Briefs
- Pensacola Junior College, Elderhostel Series Lecturer
- University of West Florida, Community Lecture Series
- University of West Florida, Heritage Foundation Lecture Series
- WBSR Radio, Daily Historical Briefs
- WCOA Radio, Pensacola History Series
A graduate of the University of West Florida, Carolyn has an M.A. in accounting and B.S. in Vocational Education. She has served as the comptroller and strategic planner for the agency for the past twenty years. Prior to joining Appleyard Agency, Carolyn worked with the Saltmarsh accounting firm. She also has experience in banking and teaching.
Carolyn served as chairman of the Habitat for Humanity Board of Directors. She helped establish REBUILD Northwest Florida, a community effort launched after the area was devastated by Hurricane Ivan in 2004, coordinating recovery efforts for low-income residents. She was a founding board member of Impact 100 Pensacola Bay Area and s dedicated to improving the way of life for many in Northwest Florida.
Since 1959 the Agency has always had a policy of giving back to the community in a variety of ways including providing marketing and advertising support of public service events and projects. Carolyn has always had passion for helping others and today she spends over 75% of her time in public service.
Currently Carolyn serves as chairman of the Pensacola Habitat for Humanity Board of Directors, having recently completed 20 months as a volunteer co-executive director of Rebuild Northwest Florida. RNWF was a community effort launched after the area was devasted by Hurricane Ivan in 2004, coordinating recovery efforts for low-income residents.
Other areas of community involvement include:
- Escambia Community Collaborative, Poverty Solutions Team
- Impact 100 Pensacola Bay Area, founding board member and treasurer
- Pensacola Children’s Chorus, past board chair and treasurer
- Some Like It South!, recipe editor
- “Discovery” hands-on children’s museum project, chairman
- Leadership Pensacola (LeaP)
Diane Appleyard is vice president of Appleyard Agency and president of both Healthcare Institute, a national think tank of leading healthcare system executives, and Core Consulting, a healthcare consulting firm. She received her bachelor’s degree from Birmingham-Southern College and master’s from Vanderbilt University.
After an early career in education, during which she was named Florida’s Outstanding Young Educator of the Year in 1975 and served abroad at Department of Defense Schools in Germany, Diane returned to Pensacola and became vice-president of WPMI-TV, then a startup independent station. She began working at the Appleyard Agency in 1985 and entered the healthcare industry three years later. She has been included among Modern Healthcare’s “100 Most Powerful” lists and was the Pensacola News Journal’s Businesswoman of the Year in 2005.
Diane is active in a number of not-for-profit boards, including the National Center for Healthcare Leadership and Access Escambia. She was a founding board member of Impact 100 Northwest Florida. She also serves on the board of Gulf Coast Community Bank and the advisory boards of Alter+Care and Clark Consulting.
Riannon joined Appleyard in November 2007. She is a graduate of the University of West Florida where she earned a degree in Advertising with a minor in Marketing and a certificate in Sales Management. She is responsible for creative development and production coordination of POP communications and outdoor media for the McDonald’s account.
Public Relations / Social Media
London has 15 years of experience in account management, public relations and communications. She has a bachelor’s degree in psychology with an emphasis in marketing from Mississippi State University. London rejoins the Agency to assist local McDonald’s co-op owners and other clients with social media and public relations.
Chitra Carroll graduated from the Indian Art Institute and the Sir J.J. School of Art in Bombay, India. In 1981, she won Best Student of the Year at the Indian Art Institute. She earned an additional degree in Advertising Design from Pensacola Junior College where she was named the 1985 Department Scholar, selected by the faculty as the top student in the Visual Arts program. Prior to joining Appleyard Agency in 1995, she worked as a graphic artist at Lintas and served as Art Director for both Ogilvy & Mather in Bombay and Creative Advantage in Little Rock, Arkansas. With more than 20 years’ experience in her field, Chitra is a highly-respected graphic artist with excellent computer skills and a strong eye for design. Her work has earned a number of awards.
Print Media Coordinator & Copywriter
Heather Carroll graduated from Pensacola Junior College with honors, earning an A.A. in Liberal Arts. She went on to attend the University of West Florida where she honed her copywriting skills while working in the university’s Writing Lab. Since joining the Agency in 1996, Heather has become involved in nearly all aspects of print media including copywriting and editing, project supervision, media planning and ad placement.
Office Manager & Bookkeeper
Eva Chastain has over 25 years of experience with Appleyard Agency working in a variety of phases. In addition to her bookkeeping duties, Eva assists customers with their specialty and promotional item needs.
Carol Estrada is the public face of Appleyard Agency. She retired from a 30-year telecommunications career in 2002, taking computer courses and spending more quality time with her family. Finding herself with some extra time, Carol joined Appleyard Agency in November 2004. You may see her around town, shuttling important documents between the Agency and our clients.
New Media Artist
As part of our production team, Chase handles interactive media including website design and video editing, as well as social media and search engine optimization. After serving four years in the United States Navy, including two tours in Operations Iraqi and Enduring Freedom, Chase attended Full Sail University in Orlando, graduating with a degree in digital media and serving as a digital video instructor. Prior to joining the Agency in 2011, he was the frontend designer/developer for a Boca Raton-based online retailer.
Print Media Coordinator
Karah graduated from Pensacola Junior College with a degree in Photographic Technology. She joined the Agency’s Art Department in Spring 2007, and her duties include ad traffic and art department billing, as well as some copywriting and editing.
COO / Radio Buying
A graduate of the University of Florida with a B.A. in English, Jeanie is a 20-year veteran of broadcasting. Prior to working at Appleyard Agency, she managed radio stations in Mobile, Alabama, as well as Pensacola and Panama City, Florida. Her role at the Agency as Operations Manager includes management and coordination between departments, supervision of media buying, and account service.
Social Media Support
The friendly face and voice at the Agency front desk in the morning is Nicole May. A graduate of Florida State University, Nicole earned her bachelor’s degree in marketing and has 11 years of local retail financial experience. She volunteers at the Dixon Christian School of the Arts and is a member of National Coalition of 100 Black Women, a non-profit organization whose members address issues in their community promoting gender and racial equality.
Account Rep./Outdoor Media
Mike McDuff graduated from the University of West Florida, where he earned a B.S.B.A. in Marketing and a minor in Business Management with an emphasis on sales and supply chain logistics. Mike joined Appleyard Agency in 2006 and serves as the Team-Lead and Research Analyst for the McDonald’s account as well as the Agency’s Outdoor Media Coordinator.
Liz Pelt is responsible for account services, digital advertising, public relations and social media. She graduated from Florida State University with a Bachelor’s degree in Consumer Science and a minor in Merchandising. She brings experience in business management, online marketing and event planning.
A Pensacola native, Kära graduated from Pensacola Junior College before moving on to the Santa Fe University of Art and Design in New Mexico, where she earned her B.A. in Moving Image Arts. While in college, Kära took the opportunity to study abroad in New Zealand and received an additional diploma in 3D Animation from the Media Design School in Auckland. Prior to joining Appleyard Agency, Kära worked as a Production Assistant at WSRE/PBS. She works in The APP and specializes in all aspects of video production, including film editing, motion graphics, and 2D and 3D animation.
Digital Media Artist
A Mississippi native and graduate of Millsaps College, JP Roberts is a published children’s book illustrator and a multifaceted animator and motion graphics designer. After completing the Savannah College of Art & Design Computer Animation graduate program, he went on to the school founded by Pixar animators, where he received extensive character animation training. JP brings more than sixteen years’ experience to the Agency, specializing in 3D and 2D animation, character design, 3D modeling, illustration, visual development, storyboarding and compositing.
The APP Manager
Bart Rowell has been with the Agency since 2006. His duties include copywriting, ad traffic management, and project management. He works with our internal production team and other audio and video production studios throughout the region to deliver television and radio advertisements that air along the Gulf Coast. He graduated with a Telecommunications degree from the University of West Florida.
Jami Sanderson came to Appleyard Agency in 2000 and has more than 25 years’ experience as a graphic designer, pre-press & production manager and direct-marketing director. She has well-rounded technical training in many computer programs and expert photo scanning retouching skills. Jami’s work has been in many forms of print media.
George Saunders joined Appleyard in September 2008 with an extensive background in accounting/bookkeeping. Prior to joining the Appleyard team, George owned a successful automotive parts business, served as CFO of Hospice/VNA of the Florida Keys and was finance manager of Rebuild Northwest Florida. He graduated from Florida Keys Community College in Key West, where he earned A.S./A.A. degrees in Business Management/Accounting. George assists with the bookkeeping functions and budget tracking of various clients for the Agency.
Art Department Manager
Susan supports the design, writing and production of print advertising, brochures and direct mail. She brings twenty years’ experience in marketing and is an accredited member of the Public Relations Society of America. She holds a journalism degree from the University of Nebraska-Lincoln.
Dana is a graduate of Presbyterian College with more than 25 years’ experience as an account executive, senior media buyer and national sales manager for agencies and television stations across the country. Dana joined the Appleyard team in early 2008, and her duties at the Agency include media placement and account services.
Digital Media Manager
Maura brings her background as account manager/executive and brand manager to the Agency with her most recent experience at DigitasLBi in Boston and Atlanta. She has helped run national digital advertising campaigns for Delta Air Lines, Bank of America and Blue Cross Blue Shield. She is a graduate of the Boston University College of Communication with a B.S. degree in communications.
A Pensacola native, Leslie returns home and joins the Agency with extensive experience in television production, arts and communications. Leslie has worked as a Producer in reality television in New York, Los Angeles and most recently Austin, TX. She directed shows, including MTV’s “Teen Mom 2”, TLC’s “My 600 Lb. Life”, and HGTV’s “Flea Market Flip” among several others. She is a graduate of Emerson College in Marketing Communications and Journalism, having also studied at NYU and North Carolina School of the Arts.
Jason is a New Orleans native who joins the Agency with experience working as a regional marketing manager with the McDonald’s Corporation for 2 years and as an agency account supervisor for local McDonalds’ owners along the Gulf Coast for 6 years. After graduating from McNeese State in 2002, Jason attended the University of New Orleans where he received his MBA with a concentration in marketing. While completing his MBA, Jason began his agency life at a small boutique agency, specializing in franchise marketing and development.
Social Media / Digital Advertising
Allison joins the Agency with experience in social media, brand strategy, event planning, digital advertising and analytics. Her background includes managing marketing and communications for a Virginia vineyard, as well as serving as account/traffic manager and producer in agency and corporate roles. From Pittsburgh, she received her B.A. in Communications/Journalism from Shippensburg University and is pursuing a Master’s degree in Integrated Marketing Communications. She volunteers her time for Dogs on Deployment as a board member and director of marketing.